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Next.js Technical SEO Checklist
A comprehensive guide to optimizing your Next.js App Router site for technical SEO, covering key elements, Core Web Vitals, and best practices.
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Sicily Shopping to Malta: Cross-Border E-Commerce
Cross-border ordering with checkout, delivery logic, and a storefront customers trust.
The challenge
Customers in Malta wanted to order IKEA products from Sicily with reliable delivery across borders. The business needed a storefront that handled product browsing, pricing transparency, and checkout — without the complexity of a full marketplace rebuild.
What we built
- Product catalogue with clear pricing and availability messaging
- Checkout flow with payment processing and order confirmation
- Cross-border delivery logic communicated clearly at every step
- Admin-friendly structure for catalogue updates
- Mobile-first UX for customers ordering from phones
Results
| Metric | Outcome |
|---|---|
| Ordering | Self-serve checkout replacing manual order forms |
| Trust | Clear delivery expectations reduce support enquiries |
| Scale | Platform handles catalogue growth without replatforming |
| Payments | Integrated checkout with confirmation emails |
Why it worked
We scoped around the revenue path — browse, cart, pay — and made delivery constraints visible early so customers don't abandon at checkout surprises.
Tech stack
Next.js, TypeScript, Stripe, responsive storefront, email notifications.
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WordPress → Next.js Migration Checklist
The pre-flight checklist we use on real migrations — URL inventory, redirects, Core Web Vitals baselines, and launch monitoring.
