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Next.js SEO for Founders: Indexable Pages
Founders do not need an SEO agency on day one — they need a Next.js setup that publishes clean HTML, honest metadata, and fast pages from the first deploy.
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WhoppaTix: Event Ticketing Platform
Real-time ticketing, secure checkout, and admin tooling for event organizers — shipped on Next.js and Stripe.
The challenge
WhoppaTix needed more than a brochure site. Organizers were selling tickets through fragmented tools — spreadsheets for inventory, manual bank transfers for payments, and email threads for customer support. Peak demand at on-sale moments caused overselling and support chaos.
What we built
We designed and shipped a full ticketing platform:
- Public storefront with event listings, seat/quantity selection, and mobile-first checkout
- Stripe integration with card payments, webhooks for order confirmation, and admin reconciliation
- Real-time inventory so ticket counts stay accurate during high-traffic on-sales
- Organizer dashboard for event creation, pricing tiers, attendee lists, and export tools
- Monitoring and error tracking wired in from day one
Results
| Metric | Outcome |
|---|---|
| Checkout completion | Streamlined single-page flow replacing a 4-step manual process |
| On-sale reliability | Real-time inventory eliminated overselling during launch events |
| Admin efficiency | Organizers manage events without developer intervention |
| Stack | Next.js + TypeScript codebase maintainable by any senior React team |
Why it worked
We scoped the MVP around the revenue path first — checkout and inventory — then layered admin tooling. Fixed milestones, typed APIs, and production monitoring meant the platform could grow without a rewrite.
Tech stack
Next.js App Router, TypeScript, Stripe Checkout & webhooks, MongoDB, Vercel deployment, structured logging and uptime monitoring.
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WordPress → Next.js Migration Checklist
The pre-flight checklist we use on real migrations — URL inventory, redirects, Core Web Vitals baselines, and launch monitoring.
