We build on Next.js, so you might expect a hit piece on WordPress. You will not get one — WordPress is the right choice for plenty of businesses, and recommending the wrong stack helps nobody. Here is the comparison we walk every prospect through, trade-offs included.
The short version: WordPress wins on editing familiarity and plugin breadth; Next.js wins on performance, security surface, and total cost of ownership once your site is core to revenue.
Your team already knows the editor. The plugin ecosystem covers almost any feature in minutes. Hosting is cheap and agencies are everywhere. If your site is a brochure that changes weekly and your budget is under €5K, WordPress plus a quality theme is a defensible choice — and we will tell you so.
Performance: server rendering, image optimization, and edge caching are framework features, not plugin promises. Real-world WordPress sites we migrate typically go from 4–6 second loads to under 1.5 seconds — which compounds into rankings and conversion.
Security and maintenance: no plugin update treadmill, no PHP exploit of the week. A Next.js site on Vercel has a dramatically smaller attack surface and no maintenance contract burning €100–300 every month.
Cost of ownership: WordPress looks cheaper up front and gets expensive quietly — maintenance retainers, plugin licenses, performance fixes, the eventual rebuild. Over three years, a €12K Next.js build frequently beats a €4K WordPress build on total spend.
Choose WordPress when the site is informational, the budget is tight, and a non-technical team must edit everything daily. Choose Next.js when the site is a revenue channel: organic search matters, performance matters, you integrate with other systems, or you are building toward an application. If you are in between, a headless setup — WordPress for editing, Next.js for rendering — can carry your content team and your Core Web Vitals at the same time.
Pricing indication
From €15K
Full-stack web apps, e-commerce, and platforms — All prices ex. VAT · Indicative starting points · Fixed quote after discovery
See all pricing →Yes — headless WordPress keeps wp-admin for your editors while Next.js renders the public site. You get the editing workflow your team knows with the performance and security profile of a modern frontend.
Done properly, no — it usually helps. We map every URL with redirects, preserve metadata and structured data, and the performance gains tend to improve rankings within weeks of cutover.
Marketing-site migrations start around €6K ex. VAT depending on page count, integrations, and whether you keep WordPress as a headless CMS. Discovery gives you a fixed number.